Today, opening a business to foreign markets is, for small and medium-sized Italian businesses, a valuable opportunity for innovation, essential to face the present-day economic conjuncture. Turning to EU and extra-EU markets, more profitable in terms of volumes and – more importantly – margins, is a forward-thinking choice which should be made following a systematic approach and strategic marketing principles.
PavoneEnsamble
Business Internationalisation Consultant.
The project was born to meet the common need of individual companies to deal with a rapidly changing market with suitable instruments.
It is now a common belief that the Made in Italy brand is associated with ideas of beauty, culture and quality in a variety of fields: that is all the more true for the food and wine sector.
Wine, together with food, represents the synthesis of Style, Creativity and Originality
of Italian Lifestyle around the world.
It is acknowledged that Authenticity and Territory stand out as two peculiar characteristics of Wine, and they are in fact pivotal values in the promotion of wine on international markets.
AUTHENTICITY
It comes from the maintenance of centuries-old traditions passed on from one generation to another within historic families of winemakers. The traditions are taken up by new generations with renewed enthusiasm and vision.
The great variety and the complexity of wines, which requires extensive communication, can make foreign operators feel disoriented, both because of the wide range of products available and the remarkable number of different producers with distinctive productive capacities and style.
We offer our advice by assessing, together with the client, the possibility of undertaking, managing or monitoring a customized internationalisation path.
TERRITORY
Italy can boast the highest number of native grape varieties in the world, a sign of the richness in biodiversity of its territory. Piedmont is the region where the most important, world-renowned wines come from. An even closer relationship between producers and vines is recognised within the area of the UNESCO site known as Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato.
“Wine is a tangible value which gives us what is just imaginary”
Luigi Veronelli
About Us
Anna Pavone
Since 2015, she has worked as an export consultant for winemaking businesses based in Langhe Roero and Monferrato. At present, she is active in Norway, Sweden, Belgium, USA (32 States) and Canada, where she manages the partnerships with importers and trade channels. Conditions to operate in Singapore, Japan and Mexico are currently being defined.
She has recently expanded her professional knowledge by partaking in the Progetto SEI “Sostegno all’Export dell’Italia” at the Chamber of Commerce of Cuneo and attending the online-held Short Master in Business Internationalisation organised by UNIONCAMERE in partnership with Promos Italia Be Global and the teachers of the NIBI business school.
As an export manager, she has taken part in the major events of the sector on several occasions:
Prowein in Düsseldorf, Vini Sud in Montpellier, Grandi Langhe Alba;
B2B and B2C meetings abroad (Be Inspired Oslo and Pure Wine Chicago), as well as in Italy: private companies in Turin and Bologna, Enoteca di Neive, Confagricoltura Promotion in Roma and Brescia, Chamber of Commerce of Alessandria (Premio Marengo 2018-2019) and Chamber of Commerce of Turin (To Taste 2019).
Mission
Pavoneensamble aims at being the point of reference for small and medium-sized businesses which desire to let their history and quality be known beyond national borders, making use of innovative, reliable ways in order to preserve their uniqueness.
Pavoneensamble is the union between human relationship and digital, and it was born out of the fruitful cooperation of a team of digitisation and communication experts.
Our ability to establish and maintain relationships with a wide range of partners makes Growth possible.
Pavoneensamble helps companies achieve a Sustainable Growth with respect to:
Environment by using resources responsibly and reducing the environmental impact;
Economy by generating higher income and employment through innovation and Green Technology;
Society by allowing present-day communities and future generations a healthier, more balanced lifestyle.
In order to undertake a business internationalisation path, it is necessary to assess the following together:
Services
Sustainability Consultant
Brand Management
Marketing Direction
Wine Export Manager
Innovation and Research
Design
Contacts
If you have any questions about our services, projects and initiatives, do not hesitate to contact us! You will receive a swift reply, without commitment.
Please, write an email to anna@pavoneensamble.it or call (+39) 3408381901
PavoneEnsamble is on Facebook too!
(+39) 3408381901
anna@pavoneensamble.it
